Kim Lauber Joins Macmillan as SVP of Consumer Insights, Marketing, and Analytics

Apr 29, 2025

Kim Lauber will join Macmillan Publishers in the newly created role of SVP of consumer insights, marketing, and analytics, effective May 19. She will report to Alyssa Awe, EVP for business development and strategy.

Lauber comes to Macmillan from Abrams, where she serves as VP of marketing. Prior to joining Abrams in 2017, she led the marketing teams at  Random House Children’s Books, as director of marketing, and Chronicle Books, as associate director of children’s marketing and publicity.

X
Stay ahead with
Tip Sheet!
Free newsletter: the hottest new books, features and more
X
X
Email Address

Password

Log In Forgot Password

Premium online access is only available to PW subscribers. If you have an active subscription and need to set up or change your password, please click here.

New to PW? To set up immediate access, click here.

NOTE: If you had a previous PW subscription, click here to reactivate your immediate access. PW site license members have access to PW’s subscriber-only website content. If working at an office location and you are not "logged in", simply close and relaunch your preferred browser. For off-site access, click here. To find out more about PW’s site license subscription options, please email Mike Popalardo at: mike@nextstepsmarketing.com.

To subscribe: click here.